A week or so ago one of the SWS students asked about video sales letters, and it was suggested that he create one using Powerpoint and Camtasia. He wasn’t sure how to do it, so I decided to create this video to get him, and anyone else who wants to do this, started.
I have already created a video showing how to set up the slides using the example of a slideshow created for an article. If you want to watch that video, click here.
In this video I pick up where that left off and focus on doing the transitions, animations, fonts, and colors that you would need in order to create a killer sales letter. The heart of any sales letter, video, audio, written or whatever, is your message and how you deliver it, not the video, so you really don’t have to wow your prospect with a lot of fancy special effects. They may even cause a distraction, which you really don’t want.
Anyway, here is the video.
Click on the arrow to play:
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