Facebook advertising is very popular right now. It is easy to use, has effective targeting options and, at least for now, tends to be less expensive than Google Ads or other paid media.
You have to test your ideas, though, to find the most effective ad… no matter what ad platform you use.
Facebook makes it easy to do initial testing through its dynamic testing capability. You can test up to 5 images, sets of ad copy, and headlines.
Facebook will switch out the different components and bring back metrics that are split out by each one.
We created a video to show how it works and what the results look like.
Click on the image to watch the video:
Of course, Facebook is constantly tweaking its interface, so you may not see th exact same thing that is shown in the video. In most cases you will be able to figure out how to do this, but if you have any questions, please post them below or in the Clubhouse.
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