One of the best ways for keeping in touch with customers and clients is through Facebook Live videos. Facebook loves them, too, which means you will get more reach than if you just uploaded a video. This is especially true for Brick and Mortar businesses that are...

For the past year or two we have been posting to Twitter using a website called Twuffer. Unfortunately, about a year ago we found that the site was no longer active. It seems that Twitter suspended their account. They were unsuccessful in getting it back, so they had...

There is a Chrome add-on that helps advertisers check their pixels to make sure they are working properly. But, you can also use it to spy on your competition's ads. It is called the Facebook Pixel Helper, and if it is installed you can go to your competitor's website...

Facebook used to have what were called "Canvas" ads. They have been replaced with "Experience" ads, which have a lot more functionality. An Experience ad is, at the core, a regular Facebook ad with an additional webpage(s) attached. The page is still within Facebook...

Facebook advertising is very popular right now. It is easy to use, has effective targeting options and, at least for now, tends to be less expensive than Google Ads or other paid media. You have to test your ideas, though, to find the most effective ad... no matter...

One of the best ways to get ideas for ads is to see what is already working. There are several services which promise (for a fee) to show you Facebook ads that are running. I tried one out ($197/month) and had very poor results. Here is a free and easy way to spy on...

It looks like another Google experiment is biting the dust. Google+ has been around for several years now (since 2011), but it looks like it never gained the traction needed to be profitable for Mr. G. It was popular when it started out but has not been as active in...

If your (or your client's) target market includes the under-30 crowd you have to be looking at how to integrate Instagram into your marketing. More and more consumers are going mobile, and are looking for "real" information when they want to purchase. They are no...

For several years now, Facebook has been a great source of free traffic for websites.  Of course, marketers have taken full...and in some cases, excessive...advantage of this.  There has been more and more abuse in recent years, especially by websites that...

Snapchat is probably not on the radar for many of you (unless you happen to be within their demographic sweet spot of 18- 24 year olds), but it's still good to stay in touch with new technologies.  Also, Snapchat has what they call Publisher Stories, which allow...