John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information.
You can check out John Carlton’s “22 Minutes and 17 Seconds” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
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John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones...John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter...John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect “think about it” will kill the sale. Here is an example of...John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now in his game. The audience is full of young guys… old guys… and rookie duffers of all stripes....John Carlton’s Best Ads: Butt-Ugly Golf
I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks...John Carlton’s Best Ads: Everything And The Kitchen Sink #2 – Entire Library Of Fighting Videos
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump...John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets — and especially the precious metals markets — were causing investors migraines....How to Develop a Great Hook…John Carlton discusses the “One-Legged Golfer” Letter
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . .The written commentary and link to the...
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