by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing. John talks about how to sell to a house list. How to use...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
How to Incorporate your Business…doesn’t that just make your eyes glaze over? Tom is writing a letter for an incorporation system that he is selling. He is selling into an established market with well-capitalized competition that will eat him for...
by The Marketing Rebel Team | Lessons
This is the third in the series of hyper-effective cover letters…this is an introductory post that refers to all five of the letters. We are reprinting the same post for each of the letters. One of the biggest mistakes marketers make… is to get tired of...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Kip and his father sell laser therapy products that relieve pain and enhance healing. His product is priced at $1300 which is better than a competitor’s which is $4000. He believes the competitors are gouging. He wants to find out new ways to market the product...
by The Marketing Rebel Team | Lessons
Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders would react to this new product. I suggested we...
by The Marketing Rebel Team | Lessons
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I frequently do). They...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rhonda Ryder is a copywriter, writing a letter for 2 men who interviewed 7 multimillionaire women. The product hasn’t launched yet. They discuss: Having the product name in the title, The difference between writing to men and women. Who should be writing the...
by The Marketing Rebel Team | Lessons
I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted response by as much as 30% — a very significant increase to the bottom line. Working with large mailers, you are pitted...
