by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It’s run every year for the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
One thing that John always says is that it is easy to take someone from raw rookie to 50%. The hardest real estate is that last 10%…where the writer is successful and wants to get better. On the hot seat today is John D. He is a successful...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Every market in existence has inside secrets. Yes, even yours, no matter what business you’re in. There are secrets to French cooking,...
by The Marketing Rebel Team | Lessons
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their...
by The Marketing Rebel Team | Lessons
Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It’s a trimmed-down version of the 23-page letter that originally went out - we condensed a bunch of the charts and whittled the thing down to a nice and tidy 16 pages....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting career. He wants to become a top 10 copywriter, and has several questions...
by The Marketing Rebel Team | Lessons
This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally asks you to find a large friend, and have him point the gun at you and squeeze the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing. John talks about how to sell to a house list. How to use...
by The Marketing Rebel Team | Lessons
I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and was briefly blacklisted for causing trouble and generally not being a “team player”. I...
