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This video has John giving tips on writing headlines and storytelling, as well as answering questions from the participants. He discusses how older movies had better, more original ideas, and how the writing ...
Do you know what it is that pushes your prospect’s hot buttons? What they are really interested in? What they talk about when they are with friends, out to lunch, or driving home ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Easily one of the best self-defense letters I’ve ever penned. You open the envelope, ...
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is an example of “pre-positioning” a piece to your house list. In example ...
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