by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Mark is a financial consultant with an ebook on debt consolidation. He wants to develop a passive income and has started an Adwords campaign which is bringing traffic but the traffic is not converting. The others point out weaknesses in his approach and...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Do you know what it is that pushes your prospect’s hot buttons? What they are really interested in? What they talk about when they are with friends, out to lunch, or driving home from work? How to be that one thing they read today that gets their blood boiling?...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lorrie Morgan is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie has a couple of ideas about what she might want to do to expand her...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Harlan Kilstein is an experienced copywriter and internet marketer. He is looking for some new direction for 3 of his niches. Harlan has a lot of opportunities to make money and needs to focus more. Over the past year he has become a bit laid back and wants to get...
by The Marketing Rebel Team | Lessons
This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now in his game. The audience is full of young guys… old guys… and rookie duffers of all stripes....
by The Marketing Rebel Team | Lessons
I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks...
by The Marketing Rebel Team | Lessons
There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump...
by The Marketing Rebel Team | Lessons
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets — and especially the precious metals markets — were causing investors migraines....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . .The written commentary and link to the...
by The Marketing Rebel Team | Lessons
Every so often, one of my clients decides to go cause trouble in a completely new field. The following ad appeared in a niche magazine recently, and caused shock waves throughout the industry. Just like we intended. Most markets out there have never seen this type of...
