If you are selling ebooks, MP3’s or video instruction, it is easy to do so online. Just put in an order/payment link and a download or “watch here” link. But, what do you ...
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John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? ...
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of ...
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your ...
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