This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally  asks you to find ...

I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and was briefly blacklisted for causing ...

This is the third in the series of hyper-effective cover letters…this is an introductory post that refers to all five of the letters. We are reprinting the same post for each of the ...

I chose this letter (which continues to work very well to both house and outside lists) because  of the cool handwriting and doodles in the margins. This goes back to the concept  of ...