Here is a good example of how to “piggy back” your product to another list.  The cover letter is from the guy everyone on the list will recognize.  They already trust him, and ...

Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter.  It’s a funny headline. But … it’s funny in a way that forces you ...

I first learned the “market test” concept from Jay Abraham.  He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have ...

The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I couldn’t make this stuff up. The client ...

One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead.  Sometimes, they pull ads that are still cooking at peak efficiency.  They ...