In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words ...
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Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason to buy from him. John’s comments: It’s the “I ...
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted ...
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A ...
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s comments: These are the revelations that changed my life. Number 1. (there will ...
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