Subscribe and get our monthly newsletter in your inbox.
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don’t open the stuff after it arrives. ...
In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the sales support that they promised. Their comments: ...
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find ...
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason to buy from him. John’s comments: It’s the “I ...
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
interested in our other products?
Powered by WishList Member - Membership Software
