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Simple Writing System: Sell the Benefits 1

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by  The Marketing Rebel Team

In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of his Simple Writing System. You can watch “Sell the ...

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RECENT INSIDER’S CLUB LESSONS

  • John Carlton’s Best Ads: Riding Buck Naked on a Clapped-Out 2 Stroke!
  • Copywriting Hotseat — How to Write to the Female Audience
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  • John Carlton’s Best Ads: Secrets Revealed
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