In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find ...
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Eva is a marketing consultant who wants to consult with geothermal companies. Her passion is renewable energy but the market is just emerging and she wants to know how to plant her flag. ...
In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words ...
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason to buy from him. John’s comments: It’s the “I ...
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted ...
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A ...
In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a vengeance and a “take no prisoners” approach to put excitement into his ...
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used ...
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