You’ve got ideas. Lots of them. But which ones actually work—and which ones are just distractions? Most entrepreneurs never really find out. They follow what feels right, chase what’s interesting, and hope something ...

Most entrepreneurs think they know what a lead is worth… but when it comes time to act on that belief, their behavior tells a very different story. They hesitate, they underpay, and they ...

This piece is taken from a hot seat that John Carlton and Stan Dahl conducted.  Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to ...

If you’ve ever wondered why some copywriters seem to attract all the attention while others struggle to stand out, the answer may be simpler than you think. In a crowded marketplace filled with ...

Some entrepreneurs treat follow-up emails as an afterthought. Others use them to build trust, create excitement, and turn casual prospects into eager buyers. The difference can have a huge impact on your results. ...

In an excerpt from the Action Seminar, Stan Dahl shares his strategies for success in business by avoiding habits that use up your time. Stan’s comments: That is the first step to productivity, ...

Getting someone’s attention is hard enough. Getting past the person, habit, or filter that stands between you and the decision-maker can feel even harder. In this clip from John Carlton’s Action Seminar, John ...

Every successful product launch has something that pulls people in and keeps them paying attention. It’s not just the offer, the product, or even the marketing. There’s another element working behind the scenes ...