John Carlton’s Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John’s comments: You don’t have to get really ...

John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives ...

In this video clip from the Action Seminar, Mike Keonigs discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. Mike’s comments: These are ...

Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is ...

The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals. For more information about the Action ...

In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s comments: When you are thinking about headlines (this is something I notice ...

John Carlton and the attendees of his marketing hot seat talk about creating a newsletter to help develop credibility. I think it might be a good idea to start a printed newsletter that ...