by The Marketing Rebel Team | Blog
The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals. For more information about the Action Seminar, go to http://actionseminar.com/ John’s comments: I...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s comments: When you are thinking about headlines (this is something I notice a lot in copy that I review), this is not a...
by The Marketing Rebel Team | Blog
John Carlton’s Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John’s comments: You don’t have to get really super involved with this you can…have the whole...
by The Marketing Rebel Team | Blog
John Carlton and the attendees of his marketing hot seat talk about creating a newsletter to help develop credibility. I think it might be a good idea to start a printed newsletter that you send out to these people. That establishes you with something in the mail that...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them...
by The Marketing Rebel Team | Blog
John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message: John’s comments: I want you to as if it is you and one person sitting down. Now, most people, most writers, make the huge mistake of thinking the guy is...
by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton tells how to bread into a market with a big splash. Technique used by Robert Allen, Jay Abraham, other top marketers. His comments: I think about “what would Jay do”, “what would Gary have done”, things...
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John’s advice: When we talk about stories that have a visceral impact, I want you to all become that uncle that has a story to tell on Thanksgiving....
by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton shows how to dig down and turn a boring testimonial into one which will sell your prospects. John’s comments: When you get testimonials, first of all you have to get aggressive about it. You can’t count on happy...
by The Marketing Rebel Team | Blog
In this copywriting hot seat John Carlton shows how to hit the reader right between the eyes–hit what he calls his passionate sweet spot. Click on the arrow to play: John’s advice: When you are doing your sales detection work, think in terms of the money...
