In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John’s comments: By the way, women read a lot more ...
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In this video clip from the Action Seminar, Harlan Kilstein taught how he creates products quickly. Harlan’s comments: I’ll pick up on what you just heard from Brian and from Joe and tell ...
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called ...
John Carlton’s Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John’s comments: You don’t have to get really ...
John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives ...
In this video clip from the Action Seminar, Mike Koenigs discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. Mike’s comments: These are ...
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is ...
The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals. John’s comments: I want to talk ...
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