Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may ...
Blog
Subscribe and get our monthly newsletter in your inbox.
In this segment, John finishes with the USP and discusses the offer and guarantee. He tells how to create a USP when you can’t think of anything unique about your business, and discusses ...
Lorrie Morgan is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie ...
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to ...
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great ...
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% ...
Several years ago John spoke at an event hosted by Lorrie Morgan. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking ...
I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]