by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…it will not...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Today’s hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Here is a video clip where John conducts a great discussion on how to tell a story. He talks about the different levels of awareness, how to pull stories out of your own experience, and how to keep the attention of your best prospect. Think in terms of...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. He explains how Improv helps you to open the subconscious part of your brain, which taps into...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the third set of hot seats. Kamron Karington: Kamron owned a pizza store and started helping other pizza owners market their businesses. He does email marketing. He sends the right message to the right person at the right time based on their buying habits....
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the second set of hot seats. Andrea Wieland Her company is E1 fit: An online fitness, nutrition, mental training plans website. The market she wants to discuss here are student athletes who want to play college sports. The website is http://www.e1fit.com/...
