Copywriting hot seat outtake: Questions and Answers
At the end of the first copywriting hot seat seminar, John spent about an hour answering questions from the participants. We decided it would be best to cut it in half and give you a chance to digest the information in slightly smaller chunks. We have posted both...Copywriting Hotseat Outtake – Crippled, Old-as-Dirt Golfer Ad Commentary
This video has John explaining one of his own golf ads, with emphasis on headlines and the editing process.
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How to Develop a Great Hook…John Carlton discusses the “One-Legged Golfer” Letter
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . . The written commentary and link to...Marketing Hot Seat: Copywriter Looking to Increase Her Income
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to look at other...Copywriting Hotseat – Writing for Direct Mail
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try....John Carlton Copywriting – How to tell a story
Here is a video clip where John conducts a great discussion on how to tell a story. He talks about the different levels of awareness, how to pull stories out of your own experience, and how to keep the attention of your best prospect. Think in terms of...David Deutsch: How to Improve Your Copy with Improv
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. He explains how Improv helps you to open the subconscious part of your brain, which taps into...Action Seminar 1 — Copy Court
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...Action Seminar 1 – Copy Panel
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
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