by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lorrie Morgan Ferrero is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie has a couple of ideas about what she might want to do to expand... by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they generate the leads they need to have real estate agents ready to follow up and close... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Richard has a background in education and works with teenagers that are in prison. He wrote a book and workbook to help high school seniors stay in school and graduate. He has to start by figuring out how to sell the books. The kids can’t buy them and the... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline. The headline is your first contact with your... by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he sells on value rather than price. He has a flyer which he mails out that appears... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Here is a video clip where John conducts a great discussion on how to tell a story. He talks about the different levels of awareness, how to pull stories out of your own experience, and how to keep the attention of your best prospect. Think in terms of... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. He explains how Improv helps you to open the subconscious part of your brain, which taps into... by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales... by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who... 
