by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Kip and his father sell laser therapy products that relieve pain and enhance healing. His product is priced at $1300 which is better than a competitor’s which is $4000. He believes the competitors are gouging. He wants to find out new ways to market the product...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. It helps you to open the subconscious part of your brain, which taps into creativity. You become...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline. The headline is your first contact with your...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This video shows some segments from the second Copywriting Sweatshop. What is the offer? John talks about your offer and how it ties in with being the go-to-guy. Who are you, who do you think you are, and how do you become the person your prospect needs...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rhonda Ryder is a copywriter, writing a letter for 2 men who interviewed 7 multimillionaire women. The product hasn’t launched yet. They discuss: Having the product name in the title, The difference between writing to men and women. Who should be writing the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Here is a video clip where John conducts a great discussion on how to tell a story. He talks about the different levels of awareness, how to pull stories out of your own experience, and how to keep the attention of your best prospect. Think in terms of...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the third set of hot seats. Kamron Karington: Kamron owned a pizza store and started helping other pizza owners market their businesses. He does email marketing. He sends the right message to the right person at the right time based on their buying habits....
