by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is a chiropractor-turned-hypnotist who needs help marketing his products. His main products are hypnosis for weight loss and stop smoking. Right now his main income is from his hypnosis shows and he wants to add some passive income. He is having trouble... by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Usually a marketer wants to get the word out as much as possible. Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what he is doing, even though it is legit. Michael sells information that teaches business owners... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Michelle runs a financial services company with her brother-in-law, Mark. They have a proprietary stock trading method that they lease to stock brokers. It is a fee-based service, so the clients (the stock brokers) are not constantly chasing after commission income.... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lorrie Morgan Ferrero is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie has a couple of ideas about what she might want to do to expand... by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they generate the leads they need to have real estate agents ready to follow up and close... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Richard has a background in education and works with teenagers that are in prison. He wrote a book and workbook to help high school seniors stay in school and graduate. He has to start by figuring out how to sell the books. The kids can’t buy them and the... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline. The headline is your first contact with your... by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he sells on value rather than price. He has a flyer which he mails out that appears... 
