by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
John starts off by defining a killer offer. What did he say? Watch the video and you will find out… Dave is on this hot seat. He is selling a book that teaches business owners how to increase their bottom line by slashing their costs. John has...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client. Click on the arrow to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rachel’s passion is helping women (and men) find their voice so they can speak out and be heard. She commands $1,000 per hour for consultations, and wants to expand her reach using the internet. Her market is a bit hard to define. Her biggest challenge is trying...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the third set of hot seats. Kamron Karington: Kamron owned a pizza store and started helping other pizza owners market their businesses. He does email marketing. He sends the right message to the right person at the right time based on their buying habits....
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the second set of hot seats. Andrea Wieland Her company is E1 fit: An online fitness, nutrition, mental training plans website. The market she wants to discuss here are student athletes who want to play college sports. The website is http://www.e1fit.com/...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the first set of hot seats from the third Action Seminar. I start with a review of the ground rules, then we get right in to the hot seats. There are two…one runs an email marketing company and wants to be able to delegate more of the work, the second...
