by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Usually a marketer wants to get the word out as much as possible. Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what he is doing, even though it is legit. Michael sells information that teaches business owners...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lorrie Morgan is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie has a couple of ideas about what she might want to do to expand her...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Harlan Kilstein is an experienced copywriter and internet marketer. He is looking for some new direction for 3 of his niches. Harlan has a lot of opportunities to make money and needs to focus more. Over the past year he has become a bit laid back and wants to get...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques, Uncategorized
This is a letter for a launch of a “make money online” product. A well-known marketer is lending his name to it and promoting it to his list. The launch process will be short…only about a week. Almost half of the hotseat is devoted to the headline, which...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Here is a video clip where John conducts a great discussion on how to tell a story. He talks about the different levels of awareness, how to pull stories out of your own experience, and how to keep the attention of your best prospect. Think in terms of...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. He explains how Improv helps you to open the subconscious part of your brain, which taps into...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the third set of hot seats. Kamron Karington: Kamron owned a pizza store and started helping other pizza owners market their businesses. He does email marketing. He sends the right message to the right person at the right time based on their buying habits....
