by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. A massive market, but one with huge, well-financed competitors...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
John starts off by defining a killer offer. What did he say? Watch the video and you will find out… Dave is on this hot seat. He is selling a book that teaches business owners how to increase their bottom line by slashing their costs. John has...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he sells on value rather than price. He has a flyer which he mails out that...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a presentation given during a copywriting hotseat seminar by both Carlton and the client for which he wrote many golf letters… Bob Pierce from OHP golf. You get to experience 2 perspectives…from the copywriter and the client. Click on the arrow to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rachel’s passion is helping women (and men) find their voice so they can speak out and be heard. She commands $1,000 per hour for consultations, and wants to expand her reach using the internet. Her market is a bit hard to define. Her biggest challenge is trying...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Dr Fairfield (James), is a dermatologist that specializes in cosmetic procedures for wealthy people (aka those who can pay without aid of an insurance company). He has a problem common to many local businesses…he put control of his website into the hands of a...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
One thing that John always says is that it is easy to take someone from raw rookie to 50%. The hardest real estate is that last 10%…where the writer is successful and wants to get better. On the hot seat today is John D. He is a successful...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting career. He wants to become a top 10 copywriter, and has several questions...
