by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Teran Dale is an adwords expert who runs a consulting business where he sets up and maintains his clients’ Adwords campaigns. Currently he charges an up front set up fee and a monthly maintenance fee. He is frustrated with this model because he sees his...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…i t will not be...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Today’s hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
There are 2 distinct parts to this hotseat. They start with a discussion of buying and writing newspaper and magazine ads. Ed is selling an ebook for $997. His customer acquisition cost is going up after a year of using this ad campaign. They talk about how to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is marketing a product that shows MLM’ers how to build a downline faster and easier. He is getting a good response to the letter but wants to make it better. The MLM market is one which has a lot of unique terminology. Insiders use the language,...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Martin is a university professor who has a side consulting business in which he helps Fortune 500 companies comply with diversity laws. Most of his clients seek him out because they are being sued for discrimination. He is a subject matter expert who wants to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Eva is a marketing consultant to small businesses (2 mil to 20 mil). She wants to develop a product where she teaches people how to market geo-thermal technologies. She wants to use technology to sell (lead capture pages, social media). A lot of the discussion...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will “change your life” and enable you to “take it to the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient....
