This is a copywriting hot seat, but there is very little talk about the actual copy. Margaret is an alternative physician (MD) who wants to sell information on testosterone replacement therapies to men. ...

This is a short video where John comments on his “Crippled, Old-as-Dirt Golfer” ad, and gives some insight into the writing process and story behind the ad.  He spends a lot of time ...

This time Stan Dahl is on the hot seat.  His client, Bruce, is a beer expert who works as an executive chef at a San Francisco restaurant.  He has a website, has created ...

John starts off by defining a killer offer.  What did he say?  Watch the video and you will find out… Dave is on this hot seat.  He is selling a book that teaches ...