In this month’s video training, David discusses one of the most important parts of any copy… the beginning. He shows some killer openings and lists a dozen ways you can start your own ...
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I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… ...
This video has John giving tips on writing headlines and storytelling, as well as answering questions from the participants. He discusses how older movies had better, more original ideas, and how the writing ...
Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride ...
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is ...
Let’s face it, disadvantage is all around us. If it’s not the economy, it’s our own disadvantages and limited resources. In fact, if you really think about it, disadvantage may be our most ...
Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders ...
Effective marketing doesn’t have to be expensive—especially if you know how to get others to do it for you.If you know where and how to look, you’ll find that powerful marketing assistance ...
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