Several years ago John spoke at an event hosted by Lorrie Morgan. This is the first in a series of 8 videos recorded at that event. In this segment, John starts by talking ...
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Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the ...
This month’s bonus is an eye-opening interview that David conducted recently with someone who may be the best copywriter you’ve never heard of. He has a very different approach to writing, and has ...
Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a consultant who helps doctors get their act together. Which, for most health care ...
If you’ve ever wondered how to build a business that feels natural instead of stressful, you’re going to love this conversation. In this audio, David Deutsch talks with Matt Furey, a former world ...
Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills ...
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One ...
In this month’s video training, David discusses one of the most important parts of any copy… the beginning. He shows some killer openings and lists a dozen ways you can start your own ...
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