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My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, ...
THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST FOR EACH LETTER. One of the biggest mistakes marketers ...
THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One ...
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s ...
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest ...
Another Rodale piece– this time, they got impatient selling individual books about the various parts of men’s lives… and decided to just lump everything together in one gargantuan volume. So I have to ...
This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads. Namely… identifying where the reader is now in his game. The audience is full of ...
I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much. Sometimes, the best ads come from sheer ...
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