This piece has mailed as a letter and run as a magazine ad for over seven years. It’s a prime example of ”in your face’ muscle writing– it literally asks you to find ...
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In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the ...
In this video, David Deutsch reviews bullets for a member of his Inner Circle. Bullets are one of the most important parts of your sales message, and it is said that each one ...
Have you ever wondered what makes a truly brilliant idea? In this video, David Deutsch dives into the story behind one of the most clever, impactful ideas he’s ever come up with—a title ...
When every marketing dollar counts, you can’t afford to cast your line in the ocean and wait for a bite. With database marketing, you can lure your best prospects and customers into your ...
Negotiation isn’t just about numbers—it’s about strategy, preparation, and understanding your goals. In this episode, we sit down with Aaron Winter to dive deep into the art of negotiation. Aaron shares a surprising ...
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information. The cover letter (“Please ...
If you don’t grab your prospects at the very beginning of your copy, you have lost them, and have lost a sale, because chances are good that they won’t be back. A lot ...
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