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This discussion between David Deutsch and licensing expert Bob Serling explores the lucrative potential of licensing as a business model, particularly for marketers and copywriters. Licensing involves granting others the right to use a product, service, or idea without transferring ownership, a concept exemplified by everyday examples like software or car leases. Bob explains how
In this video, David Deutsch is reviewing copy that is trying to sell women’s golf clubs to men. Because as men get older they can grip the smaller clubs better. But, you can’t just tell men to buy women’s clubs. You have to couch it in terms that a man will accept. David goes deep
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful. Once they generate the leads they need to have real estate agents ready to follow up and close them. Currently they are using telemarketers
In this video, David breaks down the nuances of creating copy that converts—starting with a product as challenging as a sleep supplement. Learn how to transform abstract concepts like the “bliss molecule” into irresistible hooks, discover why the right headline can make or break your campaign, and see how storytelling turns skeptics into buyers.
In this month’s bonus training, David shows what goes into the production of an ad that is successful at a high level. This is the most detailed breakdown David has ever done. He dives deep into what makes copy at the very top level effective. This is powerful information that you can take and use
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the “nuts and bolts” expertise to make it work even when short on bread
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