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Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is selling from his heels. John tells
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From learning the nuances of keeping an audience engaged to identifying patterns in successful messaging, this conversation highlights the irreplaceable value of mentorship and hands-on practice in mastering the craft. Discover how deep thinking, understanding audience
Are you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. Drawing inspiration from expert insights and practical strategies, he breaks down how to create tension in your messaging to motivate action—whether it’s clicking, buying, or subscribing. Learn how testimonials, future pacing, identity
In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s perspective and evoking an emotional response. Drawing on lessons from influential figures like Marty Edelson, David Ogilvy, and Gene Schwartz, the conversation highlights key strategies such as editing for impact, understanding the target market’s language,
How can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers see nothing but opportunity as technology — including artificial intelligence and blockchain — radically alters the ways information is disseminated, products and services are distributed, and money is exchanged. As multichannel marketing tactics continue
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the product, we actually
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