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In an excerpt from the Action Seminar, presenter Brian Johnson explains how to use an autoresponder email sequence to bond with your prospect. His comments: So, they register.  After that registration, they go into a sequence which is now what most people in the industry will call a reminder sequence.  That is totally the wrong

In this clip from his Simple Writing System course, John Carlton discusses how defining a product or service is essential in marketing, and how cliches can work either for or against a seller. His comments: John:  Let’s hear what you wrote. Let’s get right down to it.  What did you write for “here’s why its important

In this clip from his Simple Writing System course, John Carlton talks about the psychology of selling.  Selling is an inherently hostile act, even if what you are selling is perfectly suited to the buyer’s wants and needs. His comments: One of the hardest things to do is to take entrepreneurs and turn them into salesmen. 

In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of his Simple Writing System. His comments: When you think about benefits, think about things like feeding the greedy animal inside, or solving basic Maslow Hierarchy of Needs type of things.  “This