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In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a vengeance and a “take no prisoners” approach to put excitement into his writing and make it as compelling and effective has he can. John’s comments: What you guys are talking about is catching
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone. Kevin’s comments: And then I started to think about how I approach stand-up comedy and how a lot of that
John Paul Mendocha, who manages Google Adwords campaigns for some of the largest companies, explains how mindset is needed for success. You can beat the huge odds with Adwords. John Paul’s comments: OK…Everybody’s seen a slot machine, right? Yeah! Gotta work ’em. You know how a slot machine works, and by the way, the ones
At the Action Seminar, Jon Correll, who normally only works with the largest companies, tells how to run split tests so you get the best possible information as to how a page converts. Jon’s comments: The biggest trap I see in CRO (conversion rate optimization). Have you ever done a split test, you put something
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s comments: These are the revelations that changed my life. Number 1. (there will be 5. I wanted to keep it to one hand. None of you guys will have to take your shoes off. You
Stan pulls from his experience helping companies put their businesses back on track and explains how to set and reach goals in your business. Stan’s comments: The processes I’m mostly going to talk about this morning are going to be “how to get your business better”. I don’t want to talk so much about how
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