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In an excerpt from the Action Seminar, presenter Brian Johnson explains how to use an autoresponder email sequence to bond with your prospect. His comments: So, they register. After that registration, they go into a sequence which is now what most people in the industry will call a reminder sequence. That is totally the wrong
In this clip from his Simple Writing System course, John Carlton discusses how defining a product or service is essential in marketing, and how cliches can work either for or against a seller.
In this clip from his Simple Writing System course, John Carlton talks about the psychology of selling. Selling is an inherently hostile act, even if what you are selling is perfectly suited to the buyer’s wants and needs. His comments: One of the hardest things to do is to take entrepreneurs and turn them into salesmen.
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of his Simple Writing System. His comments: When you think about benefits, think about things like feeding the greedy animal inside, or solving basic Maslow Hierarchy of Needs type of things. “This
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of his Simple Writing System. You can watch “Sell the Benefits part 2” by clicking here. His comments: And, again, people often confuse it. They think what they are selling is a
Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any tips on selling seminars? And the difficulties? Lorrie: I work with guys that already have a high profile, like Mark Victor Hansen and Les Brown, and it’s…they are…I can’t tell
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