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Part 1 of the email marketing course created by John Carlton & Stan Dahl, where we share the lessons we’ve learned over the years that have brought in millions of dollars in sales. This lesson focuses on copywriting. The “Read” and “Acton On” part of email marketing. Examples include emails sent to promote our products
This course is divided into 3 modules – In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the presentation he references some of his most successful emails. You can download all of these so you’ll have them to follow along with & take notes on during the course.
In this clip from the second copywriting hot seat, John Carlton tells how to rise above the competition and become the writer people seek out. John’s Comments: But, you know, time it. Be in the wake of the larger organizations. You could come out the day after Prevention Magazine comes out. One of your opening
John Carlton’s hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack’s superscript, showing how a few words can make a huge difference in your copy. John’s advice: Let’s start breaking this down. It’s very very relevant to anyone who’s
John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how to do it and elevate your own image at the same time. John’s Comments: Going into another virgin territory, like golf for example, it wasn’t necessary to be contrarian, although, in almost every
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s comments: Here’s the Marketing Rebel “Appeal-O-Meter”. Real quick. The closer you get to “magic”…go to sleep, take a pill, wake up with 40 pounds gone…the higher your response. Almost everybody is
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