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Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and in “Kick-Ass Copywriting Secrets” — about the expert who
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your hair smells terrific”, and also
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a great twist on letting the reader know there’s a bargain afoot. Instead of just slashing the price by $31… I urged the client to actually create special accounts for each name on his “Hot
If you use Gmail you have probably been exposed to their latest efforts to sheild you from those “wascally” marketers who are doing their best to separate you from your money. You have probably been switched (upgraded?) to their new system of sorting incoming email. They have 3 inbox folders: Primary, Social, and Promotional. When
Math is not just for scientists and people walking around with pocket protectors (Do they still use those?). Everyone can benefit, both in their everyday life and in business with an understanding of how to do math quickly and easily in his head. At the grocery store, in a restaurant, when dealing with suppliers and
This is going to be based on “How to Double Your Power to Learn” by Eugene Schwartz. I have looked into several “speed reading” courses over the last several years and this seems to be the simplest to learn yet very effective. I will be explaining the approach he suggests, but I will be emphasizing
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