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John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? Are you encouraging people to tell their neighbors or their relatives about this? Gary: I have a referral letter that goes out
In this section you will find copy and marketing information from John Carlton and his inner circle of top marketers. This advice and commentary is exclusive to the Marketing Rebel Insider’s Club: Ask John Carlton…What is your biggest marketing or copywriting question? Here is the link to the discussion forum where you can ask and
Here are content and services that are available to members for a separate fee. They include: Simple Writing System…This section is devoted to the SWS, John’s premier copywriting course where he teaches his own 17 point system for successful copywriting. Simple Writing System Graduates…Made available to SWS Grads. Action Seminar…The #1 marketing event focused on
This is the first in a series of articles that will discuss retirement plan options that are available to the self-employed person or small business owner. In this article I will explain some of the basic principles that underlie intelligent retirement planning. There is no rocket science here, I just want to be sure that everyone starts off on the same page.
Click on the link at the bottom of this page to join the Marketing Rebel Insider’s Club.
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
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