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Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride to a dangerous Oklahoma skin-head bar where you’re not just unwelcome … you’re meat. Why a nickel? The client begged me to
A lot of business owners think their biggest problem is strategy, traffic, or competition. But sometimes the real problem is much harder to face. In this hot seat clip, John Carlton digs into the beliefs, assumptions, and blind spots that quietly hold entrepreneurs back — even when they’re working hard and trying to do everything
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and in “Kick-Ass Copywriting Secrets” — about the expert who
Most people struggle with marketing not because they can’t write… but because they’re talking to the wrong people—or worse, no one at all. If you’ve ever felt like you’re guessing who your audience is, or hoping your message lands, this will hit close to home. In this short training, James Schramko shows a much simpler
Here’s a great twist on letting the reader know there’s a bargain afoot. Instead of just slashing the price by $31… I urged the client to actually create special accounts for each name on his “Hot List”… and stuff it with some cash. Specifically, $31. The “catch” is, you can’t take the money out, and
If you use Gmail you have probably been exposed to their latest efforts to sheild you from those “wascally” marketers who are doing their best to separate you from your money. You have probably been switched (upgraded?) to their new system of sorting incoming email. They have 3 inbox folders: Primary, Social, and Promotional. When
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