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You can’t see the grabbers that were attached to the following letters.  The first was a simple, commercial packet of flower seeds.  The second was a clever magnetized calendar for the fridge.  The last was a simple business card with a hand-written note on it guaranteeing a free rose. And they all got maximum attention.

My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, hauling in cash by the barrel load. Then the competition started copying us, right down to the typos we left in place.

THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE SAME POST FOR EACH LETTER. One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still

THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they

Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a big come-on… but never revealing exactly what it