In this video, David breaks down the nuances of creating copy that converts—starting with a product as challenging as a sleep supplement. Learn how to transform abstract concepts like the “bliss molecule” into irresistible hooks, discover why the right headline can make or break your campaign, and see how storytelling turns skeptics into buyers.

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In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From learning the nuances of keeping an audience engaged to identifying patterns in successful messaging, this conversation highlights the irreplaceable value of mentorship and hands-on practice in mastering the craft. Discover how deep thinking, understanding audience

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