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John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine

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The Marketing Rebel Team

THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they

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Jon Correll: Headline Styles that Work Like Magic

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The Marketing Rebel Team

In order to sell, your headline has to grab the attention of your visitor. Jon Correll discloses 5 styles that you can adapt to your own situation. Jon’s comments: So here’s some five headline styles that, that work like magic. And again, I’m going to flip through these fast. So fear, we talked about that.

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David’s Inner Circle Bonus Training: Secrets of Writing Powerful Headlines

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The Marketing Rebel Team

In this month’s video training, David discusses one of the most important parts of any copy… the beginning. He shows some killer openings and lists a dozen ways you can start your own copy off with a bang. Mix and match for unlimited openings. .. ….

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John Carlton’s Best Ads: The Blind Golfer

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The Marketing Rebel Team

I believe this is the piece where I introduced the “four ball guarantee”.  It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them… and if you haven’t mastered the secret by the fourth ball, we insist you ask for your money back. It’s a powerful

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Stan Dahl: You Have Been Taking Notes the Wrong Way

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The Marketing Rebel Team

To get the most out of a seminar, you have to take good notes. Stan shows a simple way to do this so you get the info you need but don’t waste a lot of time. Stan’s comments: What are you going to do differently than you’re doing now or you have been doing that’s

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John Carlton’s Best Ads: Deposit Directly Into Your Account

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The Marketing Rebel Team

The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS’s best-selling teachers … and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut check drives home the

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