Email Followup #9: How to Stay on Track

Video #9:  How to Stay on Track

Welcome back!

Here is the ninth video in our series. I hope you are paying attention and implementing these tips in your own business.

When you are writing a sales letter, it is very easy to get off track. Then, you can go on some wild tangents that detract from the effectiveness of the letter.

John has 2 tests he uses that help him keep on track. He discusses them in this video.

Click on the arrow to start:


I hope you learned a lot from the video. Remember, this is all about taking action, so be thinking about how you can apply this lesson to your own business, then DO IT!

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  • Hours of video instruction in the fine art of copywriting and marketing from John Carlton,
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By the way…if you missed any of the first 8 videos, you can watch them here:

First Video– Become a better storyteller

Second Video– Develop the story

Third Video — Research

Fourth Video — Call your prospect

Fifth Video — The Go To Guy

Sixth Video — Naming Your Product

Seventh Video — How to Get a Good Testimonial

Eighth Video — Stand out in a Crowded Market

see our full list of products here

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