In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John’s comments: By the way, women read a lot more ...
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John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in headlines. John’s comments: John: Did you pick ...
In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and emphasizes the importance of writing clear, concise, fun-to-read ...
John Carlton’s hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack’s superscript, showing how a few words ...
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s comments: Here’s the Marketing Rebel “Appeal-O-Meter”. Real quick. The ...
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