by The Marketing Rebel Team | Blog
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who order and don’t open the stuff after it arrives. His comments: When you’re dealing with that 80/20 rule, a lot of...
by The Marketing Rebel Team | Blog
In this marketing hotseat, John Carlton and Harlan Kilstein explain how to find out what’s really working if your company doesn’t give you the sales support that they promised. Their comments: Harlan: you’re in a system that’s...
by The Marketing Rebel Team | Blog
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. ...
by The Marketing Rebel Team | Blog
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason to buy from him. John’s comments: It’s the “I didn’t know anybody did this” problem. And when...
by The Marketing Rebel Team | Blog
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your...
