by The Marketing Rebel Team | Blog
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13 of his Simple Writing System. His comments: The Headline: Are you trying to take your business from $10 million...
by The Marketing Rebel Team | Blog
Carlton shows how to write bullet phrases to sell your product or service. This is point 5 of his Simple Writing System. His comments: OK? That could be a headline. But, as Tony said, using a “how to” headline is a breakthrough for most people…or a bullet, a “how...
by The Marketing Rebel Team | Blog
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s Simple Writing System. His comments: What you need here is more like bargain, more than fair price, outrageous value. You...
by The Marketing Rebel Team | Blog
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of his Simple Writing System. You can watch “Sell the Benefits part 2” by clicking here. His comments: And, again,...
