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In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and emphasizes the importance of writing clear, concise, fun-to-read ...
John Carlton’s hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack’s superscript, showing how a few words ...
John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition…John shows how to do it and elevate your own image at the same ...
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move obstacles aside and go. In this clip he ...
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s comments: Here’s the Marketing Rebel “Appeal-O-Meter”. Real quick. The ...
In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line. John’s comments: It is easier to understand ...
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. ...
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s comments: Copywriting Tips: I want you to get this. The ...
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