In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line. John’s comments: It is easier to understand ...
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John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. ...
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s comments: Copywriting Tips: I want you to get this. The ...
In this copywriting hot seat, John explains how to attract your prospect’s attention at the start of your copy. Video transcript: Revenue is $750,000 to $20 million a year over three years in ...
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want personalization. I’ve said this so many times it’s starting to grate on me. ...
In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We didn’t get into this, but I know you offer things that your ...
Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of time in one niche, and have a leg up on everyone else ...
John Carlton gives an example of a word which must be used sparingly in an ad. It just fills up space. This hot seat is for Brian, who wrote a letter to launch ...
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