Most entrepreneurs spend a lot of time trying to get people to show up, sign up, or buy. But sometimes the biggest obstacle isn’t the offer itself—it’s the way the offer is being ...
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Most entrepreneurs know about the 80/20 rule. The challenge is figuring out where to focus your time, energy, and attention when there are so many opportunities competing for it. Too often, smart business ...
Every marketer has had that feeling that they’re working hard, delivering results, and still not earning what they should. Somewhere along the way, opportunities slip through the cracks, deals never get asked for, ...
Small details can have a bigger impact on your marketing than you think. Sometimes the things you barely notice are influencing how prospects see you, your offer, and your credibility before they even ...
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: …that for $5.997 ...
Some people seem to get results that everyone else can only dream about. They aren’t necessarily smarter or more talented—they just see things differently. In this Marketing Hot Seat, Harlan Kilstein shares a ...
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find ...
A few words can make or break an ad. One word can pull a reader in, push them away, raise a red flag, or make the whole promise feel stronger. In this clip, ...
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