A lot of entrepreneurs spend all their time trying to make the sale… but never stop to think about what’s keeping people from buying in the first place. Sometimes it’s not the offer. ...
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Most entrepreneurs think they need better tools, better systems, better software, or more training before they can really succeed. But after decades of coaching entrepreneurs and watching top performers work, John Carlton noticed ...
John Carlton explains how high-paid professional copywriters compete to have the “winning” ad for large clients. John’s comments: Dave asked a question earlier, and, just to clarify, he asked what a control was. ...
John Carlton explains why knowing ‘the company line’ is not enough to market a product successfully. You have to dig down to the real reasons people buy. His comments: In the detective work ...
In an excerpt from the Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses. His comments: Here’s the next tip. I call it standing on the shoulders ...
Why do some ads grab your attention while others make you lose interest almost instantly? It isn’t always because the product is bad or the offer is weak. Sometimes the problem is much ...
Some copy grabs attention and makes people want to buy. Other copy gets ignored, even when the product is great. The difference often comes down to one simple idea that many beginning copywriters ...
Every copywriter wants to find the big breakthrough that makes their marketing more persuasive. But sometimes the difference between copy that connects and copy that gets ignored comes down to something much smaller. ...
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