In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also ...
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In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if ...
At the third Action Seminar, Harlan Kilstein and John Carlton discuss how to keep people on your site once they get there. How to engage them so they don’t just click away. Their ...
Brian Johnson: This is something that I want to just hit on and you don’t have to be an expert in this. But I think you should be aware of it and be ...
Shamus Brown: Well, OK, the first thing you have to do…one reason why you do it, if you have to do it, is because if you have a list, if you have access ...
Big dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying little audios around. One of ...
You can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not opened by your prospects. Stan Dahl and ...
Stan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to hear. Stan’s comments: This is ...
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