The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals. John’s comments: I want to talk ...

In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John’s comments: When you are thinking about headlines (this is something I notice ...

John Carlton and the attendees of his marketing hot seat talk about creating a newsletter to help develop credibility. I think it might be a good idea to start a printed newsletter that ...

John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message: John’s comments: I want you to as if it is you and one person sitting down. ...

In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by Robert Allen, Jay Abraham, other top marketers. His comments: ...

In this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John’s advice: When we talk about stories that have a visceral impact, I ...

In this copywriting hotseat John Carlton shows how to dig down and turn a boring testimonial into one which will sell your prospects. John’s comments: When you get testimonials, first of all you ...

In this copywriting hot seat John Carlton shows how to hit the reader right between the eyes–hit what he calls his passionate sweet spot. Click on the arrow to play: John’s advice: When ...