In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also ...
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In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if ...
Most website visitors don’t arrive with patience. They show up looking for answers, and within seconds they’re deciding whether to stay or leave. The challenge isn’t just getting people to your site—it’s keeping ...
Testimonials can make your sales message much stronger. But what do you do when you’re just starting out and don’t have a single customer saying great things about your product? It’s a common ...
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the ...
Most prospects don’t say “no.” They just drift away. One minute they’re interested… the next, they’re gone—and you’re left wondering what happened. It’s one of the most frustrating (and expensive) problems in marketing. ...
John Carlton has spent decades helping entrepreneurs and copywriters understand what really makes people buy. And one of the biggest mistakes he sees? Writing copy that completely misses the way women think, read, ...
For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more attention, more customers, and more sales. And after a while, you start wondering if being ...
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