Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits isn’t enough—it’s about making those benefits feel real, emotional, and ...

Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the “magic square” – a simple yet effective tool that helps you ...

In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines to entire drafts, is a “huge hack” for creating ...

In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also ...

In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if ...