In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also ...
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In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if ...
Most website visitors don’t arrive with patience. They show up looking for answers, and within seconds they’re deciding whether to stay or leave. The challenge isn’t just getting people to your site—it’s keeping ...
Getting your ideas into the hands of customers doesn’t have to take months of planning or endless polishing. In fact, waiting until everything feels perfect can keep you from making progress. Many successful ...
Testimonials can make your sales message much stronger. But what do you do when you’re just starting out and don’t have a single customer saying great things about your product? It’s a common ...
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it ...
If you have a blog, you are constantly searching for new content ideas. This also applies if you do any other type of content marketing. Youtube, Facebook, articles, etc. I stumbled on a ...
Anyone who uses content to keep in touch with customers and prospects occasionally (or maybe more often) hits a dry period where they can’t think of new and interesting content to use engage ...
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