We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the ...
Blog
Subscribe and get our monthly newsletter in your inbox.
If you have a blog, you are constantly searching for new content ideas. This also applies if you do any other type of content marketing. Youtube, Facebook, articles, etc. I stumbled on a ...
Anyone who uses content to keep in touch with customers and prospects occasionally (or maybe more often) hits a dry period where they can’t think of new and interesting content to use engage ...
Most prospects don’t say “no.” They just drift away. One minute they’re interested… the next, they’re gone—and you’re left wondering what happened. It’s one of the most frustrating (and expensive) problems in marketing. ...
John Carlton has spent decades helping entrepreneurs and copywriters understand what really makes people buy. And one of the biggest mistakes he sees? Writing copy that completely misses the way women think, read, ...
If you’ve ever had a great idea for a product but never got it out into the world, you’re not alone. Many entrepreneurs spend months—or even years—planning, tweaking, and perfecting, only to find ...
For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more attention, more customers, and more sales. And after a while, you start wondering if being ...
For decades, John Carlton has watched business owners and copywriters make the same mistake over and over again — they accidentally lose the reader before they ever make the sale. Not because the ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]