by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
This hot seat features John, who wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor. His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free...
by The Marketing Rebel Team | Business Process Design and Management, Lessons, Live Event Hot Seats & Copy Critiques
Stan Dahl brought a business consulting background to his partnership with John Carlton. One of the things he did was to help business owners and managers define and optimize the processes that they used in their businesses. During the second Copywriting Sweatshop he...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is a chiropractor-turned-hypnotist who needs help marketing his products. His main products are hypnosis for weight loss and stop smoking. Right now his main income is from his hypnosis shows and he wants to add some passive income. He is having trouble...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . .The written commentary and link to the...
by Virginia Drew | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
David Garfinkel tells how to create a good USP Click on the arrow to play We welcome comments on this post. If there is no comment box below, please go to the Clubhouse to post your comment or question. Just start a new conversation and include a link to this post so...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the third set of hot seats. Kamron Karington: Kamron owned a pizza store and started helping other pizza owners market their businesses. He does email marketing. He sends the right message to the right person at the right time based on their buying...
by Stan Dahl | Action Seminar 3, Live Event Hot Seats & Copy Critiques
This is the second set of hot seats. Andrea Wieland Her company is E1 fit: An online fitness, nutrition, mental training plans website. The market she wants to discuss here are student athletes who want to play college sports. The website is...
