How to Develop a Great Hook…John Carlton discusses the “One-Legged Golfer” Letter
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . . The written commentary and link...Copywriting Hotseat Outtake – Crippled, Old-as-Dirt Golfer Ad Commentary
This video has John explaining one of his own golf ads, with emphasis on headlines and the editing process.
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Marketing Hotseat — Launching an Online Business…For Someone Else
Eric teamed up with Ken Goldberg, a successful day trader, to translate Ken’s offline boutique consulting business to an online membership site which will be marketed to the masses. They started a model portfolio the previous June which has returned about 140%...Marketing Hot Seat: Copywriter Looking to Increase Her Income
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to...Copywriting Hotseat – Writing for Direct Mail
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try....Marketing Hot Seat — Copywriter Looking to Move to the Next Level
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting career. He wants to become a top 10 copywriter, and has several questions...Copywriting Hotseat – Add Empathy to Your Copy
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing. John talks about how to sell to a house list. How to use...Action Seminar 1 — Copy Court
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...Action Seminar 1 – Copy Panel
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
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