by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is marketing a product that shows MLM’ers how to build a downline faster and easier. He is getting a good response to the letter but wants to make it better. The MLM market is one which has a lot of unique terminology. Insiders use the language,...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Martin is a university professor who has a side consulting business in which he helps Fortune 500 companies comply with diversity laws. Most of his clients seek him out because they are being sued for discrimination. He is a subject matter expert who wants to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Eva is a marketing consultant to small businesses (2 mil to 20 mil). She wants to develop a product where she teaches people how to market geo-thermal technologies. She wants to use technology to sell (lead capture pages, social media). A lot of the discussion...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will “change your life” and enable you to “take it to the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . .The written commentary and link to the...
by Virginia Drew | Lessons, Live Event Hot Seats & Copy Critiques
David Garfinkel tells how to create a good USP Click on the arrow to play We welcome comments on this post. If there is no comment box below, please go to the Clubhouse to post your comment or question. Just start a new conversation and include a link to this post so...
by Stan Dahl | Action Seminar 1, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
by Stan Dahl | Action Seminar 1, Lessons, Live Event Hot Seats & Copy Critiques
Copywriters do a great job selling other people’s stuff, but a lot of them have trouble selling themselves. Panelists: David Deutsch (A-list copywriter) Kevin Rogers (working copywriter with several years experience) Harlan Kilstein (experienced copywriter who...
by Stan Dahl | Action Seminar 2, Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Here’s how this works: We selected a handful of submitted websites and manuscripts from attendees… and unleashed our Simple Writing System faculty writers on them. The panel critiques the effectiveness of the copy, points out weak headlines and sales...
