by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lisa is a copywriter who specializes in press releases. She charges $750 per release. She needs to increase her income. They tell her that she has to reinvent her services, because there is not a great future in $750 press releases. They force her to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting career. He wants to become a top 10 copywriter, and has several questions...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing. John talks about how to sell to a house list. How to use...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
How to Incorporate your Business…doesn’t that just make your eyes glaze over? Tom is writing a letter for an incorporation system that he is selling. He is selling into an established market with well-capitalized competition that will eat him for...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Kip and his father sell laser therapy products that relieve pain and enhance healing. His product is priced at $1300 which is better than a competitor’s which is $4000. He believes the competitors are gouging. He wants to find out new ways to market the product...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline. The headline is your first contact with your...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rhonda Ryder is a copywriter, writing a letter for 2 men who interviewed 7 multimillionaire women. The product hasn’t launched yet. They discuss: Having the product name in the title, The difference between writing to men and women. Who should be writing the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Teran Dale is an adwords expert who runs a consulting business where he sets up and maintains his clients’ Adwords campaigns. Currently he charges an up front set up fee and a monthly maintenance fee. He is frustrated with this model because he sees his...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…i t will not be...
