Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at ...
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I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of ...
by Stan Dahl
Million Dollar Marketing Secrets Introduction – David Deutsch Credits Although Million Dollar Marketing Secrets was written many years ago, it was extensively updated in 2024, since, to put it mildly, a thing or ...
Million Dollar Marketing Secrets In David’s work as a copywriter and marketer, he has identified specific strategies that he and his clients use to succeed in today’s changing times. These strategies are organized ...
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know ...
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The “look” of the words “Final Notice” is important, too. It looks like a ...
You can’t see the grabbers that were attached to the following letters. The first was a simple, commercial packet of flower seeds. The second was a clever magnetized calendar for the fridge. The ...
My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3 solid pages of hard-charging copy. Worked like gangbusters, ...
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