If you don’t grab your prospects at the very beginning of your copy, you have lost them, and have lost a sale, because chances are good that they won’t be back. A lot ...
Blog
Subscribe and get our monthly newsletter in your inbox.
This discussion between David Deutsch and licensing expert Bob Serling explores the lucrative potential of licensing as a business model, particularly for marketers and copywriters. Licensing involves granting others the right to use ...
In this video, David Deutsch is reviewing copy that is trying to sell women’s golf clubs to men. Because as men get older they can grip the smaller clubs better. But, you can’t ...
In this video, David breaks down the nuances of creating copy that converts—starting with a product as challenging as a sleep supplement. Learn how to transform abstract concepts like the “bliss molecule” into ...
Are you writing copy that truly connects with your audience? In this discussion, David Deutsch discloses the secrets behind crafting emotionally charged, effective copy that doesn’t just inform… but moves your reader to ...
Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It’s a trimmed-down version of the 23-page letter that originally went out - we condensed a bunch of ...
Here’s a great twist on letting the reader know there’s a bargain afoot. Instead of just slashing the price by $31… I urged the client to actually create special accounts for each name ...
Here’s a quickie 6″x 4″ postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a reduced price for the ...
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]