Keep up with the latest news and updates
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s comments: These are the revelations that changed my life. Number 1. (there will be 5. I wanted to keep it to one hand. None of you guys will have to take your shoes off. You
Stan pulls from his experience helping companies put their businesses back on track and explains how to set and reach goals in your business. Stan’s comments: The processes I’m mostly going to talk about this morning are going to be “how to get your business better”. I don’t want to talk so much about how
Lisa Wagner (from Joe Polish’s company) tells how to repurpose content and get the most for businesses when you are in a small niche. She shows how to optimize what you can do. Lisa’s comments: How do you make macro money from a micro niche? (Which is what I do). You leverage what you like
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a story. Kevin’s comments: Law #2: A Launch is a Story: The story, actually Michael Gerber just talked about that. We talked about that all weekend. How stories are incredibly powerful. The
In this copywriting hotseat John Carlton discloses how to break down a story so you can tell it well. John’s comments: Copywriting tips: Kevin…what’s the line about a joke…if you have to explain it it is not a joke? Is there a saying or something like that? Kevin: Yeah, that’s basically it. John: Here’s why
Copywriting tips: In this copywriting hotseat John Carlton explains what goes into a testimonial that increases conversions. John’s comments: Yes, I did give you that quote. I think that is really the best way to go. And get really specific. How many testimonials like this do you have? Oh. You know what? When you’re in
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