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In the Action Seminar, John Carlton discloses how he helps business owners through marketing and copywriting hot seats. You have to break down the problem and find out what needs to be fixed. John’s comments: The key thing I wanted to get across. This is very short. You will see this when we do copy
In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line. John’s comments: It is easier to understand this when you are writing for other people, but also applies when you are writing for yourself. In the detective work you
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. John’s comments: How many people can sell your stuff face to face to somebody? Or have done it, have tried it? It
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s comments: Copywriting Tips: I want you to get this. The offer is “Who you are”. It is the biggest part of your USP, and this is where most people screw it up.
In this copywriting hot seat, John explains how to attract your prospect’s attention at the start of your copy. Video transcript: Revenue is $750,000 to $20 million a year over three years in business. Ok. Since this is not a marketing seminar I am not going to question why he did those parameters. Let’s just
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want personalization. I’ve said this so many times it’s starting to grate on me. I keep getting people doing the “dear friend” thing. The “dear friend” thing comes from ancient direct response technology, when they couldn’t
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