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A few words can make or break an ad. One word can pull a reader in, push them away, raise a red flag, or make the whole promise feel stronger. In this clip, John Carlton looks at how much weight each word has to carry when space is tight. It’s a sharp reminder that good
One of the biggest mistakes entrepreneurs make is assuming their prospects already understand the value of what they sell. But most people are distracted, overwhelmed, and comparing everything by price alone. If you’ve ever wondered why someone hesitates to buy from you — even when your offer is clearly better — this video will probably
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted bikes for some very famous people. John Carlton and Harlan Kilstein give their advice: Harlan: so the keyword for the
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A consultant adds a lot of value to the transaction. He can command a higher fee and will be more in demand. Mike:
Some of the best marketing advice doesn’t come from learning a new tactic. It comes from changing the way you think before you ever write a word. That’s what makes this clip from John Carlton so powerful. He isn’t talking about formulas, templates, or tricks. He’s talking about the mindset that separates weak, forgettable copy
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone. Kevin’s comments: And then I started to think about how I approach stand-up comedy and how a lot of that
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