Keep up with the latest news and updates
Every marketer has had that feeling that they’re working hard, delivering results, and still not earning what they should. Somewhere along the way, opportunities slip through the cracks, deals never get asked for, and value never gets fully captured. The frustrating part is that many people don’t even realize it’s happening. In this marketing hot
Small details can have a bigger impact on your marketing than you think. Sometimes the things you barely notice are influencing how prospects see you, your offer, and your credibility before they even read your message. In this clip from a marketing hot seat, John Carlton shares feedback that challenges a common assumption many entrepreneurs
In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter, Ben: …that for $5.997 I am giving you a franchise around a mastermind. David G.: So, you’re giving me a little black box I can take
Some people seem to get results that everyone else can only dream about. They aren’t necessarily smarter or more talented—they just see things differently. In this Marketing Hot Seat, Harlan Kilstein shares a lesson that completely changed the direction of his business and helped him earn far more than he ever did by simply following
In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing. Their comments: Harlan: The first
A few words can make or break an ad. One word can pull a reader in, push them away, raise a red flag, or make the whole promise feel stronger. In this clip, John Carlton looks at how much weight each word has to carry when space is tight. It’s a sharp reminder that good
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]
Powered by WishList Member - Membership Software
