Keep up with the latest news and updates
Lisa Wagner (from Joe Polish’s company) tells how to repurpose content and get the most for businesses when you are in a small niche. She shows how to optimize what you can do. Lisa’s comments: How do you make macro money from a micro niche? (Which is what I do). You leverage what you like
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a story. Kevin’s comments: Law #2: A Launch is a Story: The story, actually Michael Gerber just talked about that. We talked about that all weekend. How stories are incredibly powerful. The
Strong testimonials can make the difference between someone believing your message or clicking away. But many copywriters make the same mistake without even realizing it. In this copywriting hot seat, John Carlton shares a simple way to make testimonials work harder, using the same practical advice he has given entrepreneurs and copywriters for decades. If
There are times when the biggest obstacle to success isn’t your market, your offer, or your competition. It’s the way you respond to advice, new ideas, and honest feedback. That can be a hard thing to recognize, especially when you’ve worked so hard on your business. In this clip from one of his hot seat
At the second Action Seminar, a rep from Infusionsoft, the CRM that forms the backbone of our business, teaches the first rule of email marketing. For more information about the Action Seminar, go to http://www.actionseminar.com/ Video transcript: All right. So, we’re here to talk about some rules. And I only have time to cover 5
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in headlines. John’s comments: John: Did you pick that up for me, or from Nicholas? Brian: I just read it somewhere. John: We’ve known this for a while and we
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