by The Marketing Rebel Team | Blog
In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John’s comments: By the way, women read a lot more than men do. So, when you’re going to a female audience, and this is important for everybody,...
by The Marketing Rebel Team | Blog
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in headlines. John’s comments: John: Did you pick that up for me, or from Nicholas? Brian: I just read it...
by The Marketing Rebel Team | Blog
In this clip from the second copywriting hot seat, John Carlton tells how to ride the coattails of the big boys in your market and emphasizes the importance of writing clear, concise, fun-to-read copy. John’s Comments: But, you know, time it. Be in the wake of...
by The Marketing Rebel Team | Blog
John Carlton’s hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack’s superscript, showing how a few words can make a huge difference in your copy. John’s advice: Let’s...
by The Marketing Rebel Team | Blog
In this copywriting hotseat, John explains how to find and focus on “the magic” that will get your prospect to buy your product. John’s comments: Here’s the Marketing Rebel “Appeal-O-Meter”. Real quick. The closer you get to...
