by The Marketing Rebel Team | Blog
John Carlton critiques a letter to business owners, and discusses the short memories of prospects and customers. John’s comments: When you refer from somewhere else, you often want to let them know what you are referring to. Let’s expand this a bit. If...
by The Marketing Rebel Team | Blog
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You...
by The Marketing Rebel Team | Blog
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline will be perfect, you’re opening sentence will be perfect, every sentence in your offer will be perfect when you cannot take...
by The Marketing Rebel Team | Blog
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to...
by The Marketing Rebel Team | Blog
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and limitations of using video for your pitch. Their comments: David Deutsch: Yes, the skepticism is huge. A...
by The Marketing Rebel Team | Blog
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13 of his Simple Writing System. His comments: The Headline: Are you trying to take your business from $10 million...
by The Marketing Rebel Team | Blog
Carlton shows how to write bullet phrases to sell your product or service. This is point 5 of his Simple Writing System. His comments: OK? That could be a headline. But, as Tony said, using a “how to” headline is a breakthrough for most people…or a bullet, a “how...
by The Marketing Rebel Team | Blog
John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s Simple Writing System. His comments: What you need here is more like bargain, more than fair price, outrageous value. You...
by The Marketing Rebel Team | Blog
John Carlton shows how to find your best “unique selling position” to successfully go up against stiff competition. His comments: Your USP should be a pithy little, maximum 2 sentence paragraph (preferably one sentence). What is it that makes you...
by The Marketing Rebel Team | Blog
John Carlton shows how basic street-level salesmanship can help you quickly bond with even hostile audiences. His comments: This is a good example of shallow knowledge. I was in a bar in Virginia City during biker week. They have them quite frequently. Bikers come in...
