Action Seminar 1: Voice In Copywriting

In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just reading your opening here, it sounds to...

Simple Writing System: Huge Promise

In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This is point 13 of his Simple Writing System. His comments: The Headline:  Are you trying to take your business from $10 million...

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