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In the Action Seminar, John Carlton discloses how he helps business owners through marketing and copywriting hot seats. You have to break down the problem and find out what needs to be fixed. ...
John Carlton critiques a letter to business owners, and discusses the short memories of prospects and customers. John’s comments: When you refer from somewhere else, you often want to let them know what ...
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called ...
John Carlton defines a perfect headline and tells you how to create one. He tells what a successful ad needs to accomplish. Your headline will be perfect, you’re opening sentence will be perfect, ...
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to create a personal voice in one’s writing. Their comments: And just ...
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