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John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. ...
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John’s comments: Copywriting Tips: I want you to get this. The ...
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want personalization. I’ve said this so many times it’s starting to grate on me. ...
John Carlton gives an example of a word which must be used sparingly in an ad. It just fills up space. This hot seat is for Brian, who wrote a letter to launch ...
John Carlton discloses a process he has used for many years to heighten his sensitivity to his surroundings and really be aware of what is going on around him. John’s comments: This is ...
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