In this marketing hot seat, John Carlton tells how he examines the words he uses in his copy. Which words can be replaced, which ones should be eliminated. His comments: But, the words ...
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In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A ...
In this marketing hotseat, John Carlton explains how to start monetizing traffic. John’s comments: Once you find traffic, you have to start monetizing that traffic. You don’t need to spend a lot of ...
John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people do. They can get somebody up on the fence, get them ...
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