Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of time in one niche, and have a leg up on everyone else ...
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John Carlton gives an example of a word which must be used sparingly in an ad. It just fills up space. This hot seat is for Brian, who wrote a letter to launch ...
John Carlton discloses a process he has used for many years to heighten his sensitivity to his surroundings and really be aware of what is going on around him. John’s comments: This is ...
John Carlton discusses selling from your heels during a marketing hot seat. John’s comments: Selling from their heels is what most people do. They can get somebody up on the fence, get them ...
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is ...
If you use Gmail you have probably been exposed to their latest efforts to sheild you from those “wascally” marketers who are doing their best to separate you from your money. You have ...
John Carlton asks how to determine what a hot prospect is worth. How much you can pay for a ready-to-buy lead: John’s comments: Are you doing any type of tell-a-friend type of thing? ...
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