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John Carlton critiques a letter to business owners, and discusses the short memories of prospects and customers. John’s comments: When you refer from somewhere else, you often want to let them know what ...
In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John’s comments: By the way, women read a lot more ...
In this video clip from the Action Seminar, Harlan Kilstein taught how he creates products quickly. Harlan’s comments: I’ll pick up on what you just heard from Brian and from Joe and tell ...
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called ...
John Carlton’s Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John’s comments: You don’t have to get really ...
John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives ...
In this video clip from the Action Seminar, Mike Koenigs discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. Mike’s comments: These are ...
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is ...
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