In this clip, taken from a Copywriting Hotseat, John talks about how to call out to your prospect at the beginning of a sales letter, and tells when it may not be necessary… ...

This piece is taken from a hot seat that John Carlton and Stan Dahl conducted.  Harlan Kilstein is on the hot seat. He is an experienced marketer and copywriter who is trying to ...

John Carlton shows why there are job opportunities for skilled writers.  How it is easy to set yourself apart if you can write clearly and concisely. His comments: When you get into advertising ...

In an excerpt from the Action Seminar, presenter Brian Johnson explains how to use an autoresponder email sequence to bond with your prospect. His comments: So, they register.  After that registration, they go ...

In an excerpt from the Action Seminar, Stan Dahl shares his strategies for success in business by avoiding habits that use up your time. Stan’s comments: That is the first step to productivity, ...

In an excerpt from the Action Seminar, John Carlton explains how to use classic sales techniques and people skills to get past the gatekeepers to get your message heard. His comments: The skills ...

In an excerpt from the Action Seminar, presenters Chris Haddad and Kevin Rogers explain how the story behind a product is critical for a successful launch. Their comments: To me, there are 2 ...

In this clip from his Simple Writing System course, John Carlton helps his students understand how to establish credibility in their presentation of their products or services.  This is point 3 in the Simple ...